Build your brand foundations with clarity, confidence, and zero guesswork.
THE BIG PICTURE
WHAT BRANDED AF IS
Branded AF is a private, guided workshop series that helps your team build (or rebuild) your entire brand foundation—the strategy and messaging that guide everything else you create.
This is not a logo design package and not a visual brand identity service. This is the deep, strategic work that shapes:
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What your brand stands for
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Who you’re speaking to
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Why people should choose you
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What makes you different
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How your brand should sound
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The story you’re telling
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How your future visuals should
be directed
Think of this as building the blueprint your entire brand sits on.
THE WHAT
WHAT WE'LL COVER
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Marketing and social content
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Internal communication
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Website updates
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Future branding or design
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Team alignment in 2026 and beyond
1. Internal Branding
Define your brand’s purpose, vision, mission, and values to build a strong foundation.
6. Tone of Voice
Define how your brand speaks and connects with its audience across different touchpoints.
2. Audience Persona
Identify who you’re talking to through demographics and psychographics.
7. Tagline
Create a memorable phrase that captures the essence of your brand.
3. Competitive Profile
Map your competitors to understand the landscape you’re operating in.
8. Core Message Framework
Clarify what your company does and why it matters.
4. Differentiation Strategy
Pinpoint what makes your brand stand out from the competition.
9. Storytelling Framework
Shape your history, purpose, and values into a story that resonates.
5. Human Persona
Imagine your brand as a person with unique traits, style, and personality.
10. Brand Identity Direction
Set the visual tone that guides your brand's design choices: colors, fonts, and style.
THE TAKEAWAY
WHAT YOU'LL WALK AWAY WITH
You'll leave with a complete Brand Foundations Playbook—a practical, easy-to-use guide that includes every strategic decision we make together.
This Playbook becomes your go-to manual for:
